Engaged, service-minded employees are happier, more productive, and loyal. If your company hasn’t yet figured out how to get your employees involved in social responsibilities or community service projects, you might want to take a note from Aveda. This corporation is a great example of the benefits that result from having engaged, service-minded employees.

37% higher absenteeism, 49% more accidents, and 60% more errors and defects. In organizations with low employee engagement scores, they experienced 18% lower productivity, 16% lower profitability, 37% lower job growth, and 65% lower share price over time.


According to recent research from WeSpire:

  • 53% of all employees want to work for companies making a positive social or environmental impact
  • 71% of those under age thirty

It is not in a company’s best interest to jeopardize half of the workforce and more than two-thirds of the younger workforce by not enabling these desires.

Although the younger population shows more desire to work in a company that is engaged in sustainability or company-sponsored volunteer work, the highest volunteer rates are shown among the 35-44 year-olds (according to BLS Reports in ‘Volunteering in the United States 2014’). Regardless of age, employees are found to be more productive in their work and more loyal to their employers when a company is socially responsible.

No one is arguing that greater volunteer participation helps the community as a whole, but why do those businesses have such an advantage? It’s not just a feel-good question.

Higher employee engagement is tied to higher productivity.

“According to studies, every year the U.S. experiences $500 billion in lost productivity from low employee engagement,” said Melissa Chelminiak, Aveda's director of mission engagement and education. Productivity, efficiency and employee retention are undisputedly tied to profitability.

“In order for employees to be fully engaged, they must be deeply connected to people, places and things they care about. They want to feel a sense of purpose,” she said.

“Then they feel valued and supported and they develop strong communications skills and meaningful relationships,” with tangible results in productivity and retention. Aveda sells hair and beauty products that are as organic as possible. Engagement in sustainability and giving back is central to Aveda’s branding.

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