Corporate social responsibility (CSR) is has been making major waves in the professional world for the past few years, but what is it exactly? Corporate social responsibility (CSR) helps a company be socially accountable. By practicing it, companies become more aware of the impact they have on society including economic, environmental, and social, and operate in ways that improve society.
Moreover from donating money, companies partaking in corporate social responsibility (CSR) ensures that employees, stakeholders, and more are working towards a more ethical and responsible business overall.
Why are companies getting involved with corporate social responsibility
Beyond the concept of doing good for mankind, companies can benefit from CSR in a variety of ways. For instance, employees — especially millennials — are more drawn to working for companies that have shown commitment to corporate social responsibility.
Attracting new talent is of huge importance to companies and can lead to innovation, improvement leadership and more willingness to work in teams. Not only are companies attracting employees with their responsibility, but they are also seeing lower turnover than those that don’t have corporate responsibility in mind.
Where does a company start?
Establish a social mission
The first step in gaining CSR is to get involved in ways that align with your company’s mission statements. Not only will this prove to make CSR easier, but also will help avoid “green washing” or the act of volunteering and doing better only for the PR picture.
Collaborating with other companies with similar missions can also improve the impact-fulness in a big way. This may allow for more people to get involved and more funding for the cause, leading to an increased impact!
Lead from the top
After establishing a social mission, the next step is to start at the top. Companies must have long-term commitment from their executives to get a great CSR program running. By doing so, the C-level executives are provided a chance to engage with employees in a productive way that can help eliminate the doubt that employees may have about the cause.
Educate and communicate with employees and the community
After getting support from top executives, companies can begin to educate their employees on the CSR that they are working at. To be involved, employees need to be informed throughout on the issues being addressed, why it’s being done, and how.
Company meetings and memos can be a great start to educating employees, and communication doesn’t have to end there. It’s important to also make sure the community being affected is in the loop as well. By reading and hearing about acts of service, outsiders are more likely to get involved with your cause and also associate these good deeds with your company. Social media can be instrumental in spreading the word.
Encourage the entire company
After a mission has been set and leaders and employees have been educated on the matter, it’s important to encourage everyone to get involved. Giving back as a group can be a valuable team building exercise. For extra incentive, companies can reward volunteers during work hours through things like company-sponsored luncheons and extra paid time off.
An in-house social responsibility committee can also be incredibly useful for motivating others to get involved. This committee would set aside time to collect ideas and work together to find the best ways to impact the community positively.
Corporate social responsibility is not just a fad. Successful companies everywhere are doing their part to give back to society and do better. These tips can help guide your company along the way to triumph and a healthier community for everyone. Learn how your company can track its corporate social responsibility and all the good work being done at https://mobileserve.com/businesses/.
